Skip to content
A clear sales strategy, consistent income, and total control over your next business steps for Christmas, Q1 of next year, and beyond (without throwing your laptop out of the window or burning out)
Because on top of the million and one things already on your to-do list as an e-commerce or indie retailer, you also have to show up and sell.
As soon as your current orders are out of the door, and often even before that, you have to think about generating more; all whilst still designing, manufacturing and sourcing, answering admin, managing your team members, and keeping the lights on.
Oh, and biting your tongue when people ask how your “little business” is going…
It’s a lot, to say the least, and the result might be that your sales strategy looks less like a plan and more like a wing and a prayer.
It might mean that you’ve got a notes app, Notion page, or bunch of saved posts bursting full of hot tips and tricks for selling more and better, but you don’t have the time to sift through them to find what’s right for you.
It might mean that when you sell, you sell well, but that this happens far too infrequently.
You can’t find the rhythm that works, and you’re losing confidence in the leap of faith you took to start your business in the first place.
The Retail Sales Game Plan is here to make sales a strategic, easy, and baked-in part of your business.
A bespoke sales plan that’ll see you through every season of business
Everything you need to create a sales plan, plus the time and accountability to actually make it happen
Daily access to me and my community manager to answer your specific questions
I teach easy-to-implement theories in easy-to-understand ways
So that you can apply your Retail Sales Game Plan again and again
As a product seller who knows they’ve got something great, they just need to take it to the next level
That you can apply to your own business
Saving you hours of decision fatigue by cutting time without cutting corners
Resulting in real, remarkable momentum
To make your marketing efforts way easier, so you can stop ghosting and start posting (or post with more intention)
We’ll map out your peak season with a plan that actually makes sense for your business. No more panic posting or last-minute promotions: we’ll nail Black Friday and Christmas campaigns, as well as a clear and simple promo calendar that allows you to market whilst you’re making and packing orders.
This is about executing without the chaos: showing up and selling throughout December by sending emails that convert without sounding spammy, maximising every post, email and product drop, and tracking what’s working in real time too.
Sales aren’t just for Christmas, so we’ll build your evergreen sales engine by reviewing Q4 and learning what to double down on so that we can set 2026 sales goals based on real data. This will also help us build a rinse-and-repeat sales calendar, giving you simple, sustainable content (both social and email-based) for year-round growth.
Our final month is about finishing tweaks and forward momentum. We’ll make sure your strategy sticks and that you feel confident running the show. We’ll look into what automations we can set up and get clear on what to do when things feel quiet, too. Plus, we’ll create a rolling 90-day sales rhythm and build your “always-on” sales toolkit for consistency (without burnout).
This 16-week live course helps you create:
The Retail Sales Game Plan is brand new for 2025, but I’ve been helping businesses with the exact things I’m teaching for 25+ years.
The Retail Sales Game Plan is ideal if you’re looking for momentum to not only move the needle, but move you forward too, closer to the business you know you can run.
I’ve got 25+ years of experience in retail, managed £400 million+ in retail budgets, and helped 100s of product-based founders go from chaos to clarity.
I’m not a business coach, I’m a retail strategist, and I care deeply about helping you build a business that works for your bottom line and your nervous system.
Your products are brilliant, and I want you to give them the best chance. The Retail Sales Game Plan is for product businesses who want the same.
And be the first to hear when doors reopen
Got a question that’s not answered here? We’d love to help.
It’s for independent product-based business owners who are tired of winging it. You’ve got great products and a loyal following, but your sales feel inconsistent. You want a simple plan that helps you grow calmly and confidently , without burnout, panic posting or endless guesswork.
By the end of the 16 weeks, you’ll have a clear, repeatable system for consistent sales – one you can use again and again throughout the year. Expect more confidence, better sales planning, and a calmer, more predictable business.
Around two hours a week. There’s a live workshop every other week (eight in total), held at 12.30pm on Mondays (UK time). Recordings will be available if you can’t make a particular session.
On the alternate weeks, you’ll have a coworking session at 11am on a Monday also — time set aside to get the tasks done, because we all know that implementation is the trickiest part of doing a course. On top of that, you’ll have small, focused activities to complete, designed to help you apply what you learn right away.
The Retail Sales Game Plan is a structured, step-by-step course that outlines one clear path to consistent sales. It’s designed to help you avoid overwhelm by focusing on exactly what matters, week by week.
Once you complete the course, you’ll have the option to stay in the community and unlock the full Resilient Retail Club content vault, but the only way to join the Club now is through this course. It’s your first step into a bigger support system designed to help you keep growing long after the 16 weeks are over.
Yes, it’s for you. The Retail Sales Game Plan is built for any independent product business, whether you make your products, curate them, sell online, run a shop, or do a bit of everything.
What matters most is that you’re ready to understand what drives your sales, get more consistent results, and finally feel in control. Wherever you’re starting from, this course gives you the roadmap to move forward with clarity and confidence.
That’s fine, many people who join have. The difference here is that this is purely for product businesses, not generic small business advice. It’s super-targeted and based on 25 years of retail experience, combined with the latest insights and updates from what’s happening right now in the industry.
This isn’t theory, it’s a clear, practical plan to help you build consistent sales and steady growth, created by someone who actually understands how retail works.
Only you can decide what you can afford, and there’s a three-part payment plan available to make things easier.
While there are no guarantees, everything inside the Retail Sales Game Plan is designed to help you grow your sales and profit. We’ll keep that front and centre the whole way through. Think about how many extra sales it would take to cover the cost — and then imagine having the systems, accountability and support in place to help you make that happen.
This isn’t about quick fixes. It’s about building a more confident, profitable business that rewards you for all the hard work you’re already doing.
Join The Resilient Retail Club mailing list to receive The Weekly Sales Review, jam-packed full of useful information, events and expert advice for indie retailers, online sellers, Ecommerce brands and independent small businesses