The Resilient Retail Game Plan Episode 50

PR, Press And Product Placement With Rosie Davies-Smith

Podcast show notes

PR, Press And Product Placement With Rosie Davies-Smith

You may remember that the power of PR played a large part in the results of my recent product business survey, and with Christmas, technically, on the way, getting into gift guides and being found in features could make a big difference to your sales come the festive season. Approaching press outlets, however, can be a bit intimidating, so, as part of this series of episodes focusing on getting set for Christmas, I spoke to PR Dispatch founder, Rosie Davies-Smith to discuss how to plan out pitching your products. Founded in 2017, PR Dispatch puts the power in the hands of brands and gives product-based businesses everything they need to pitch their products to the UK press.

In today’s episode we talk about gift-focused features, creating trust and credibility with your customers, why PR isn’t strictly about sales and why as long as you’re organised – you’ll be fine!

Get in touch with Rosie about working together at https://prdispatch.com/ and you can follow and connect with her at:

Twitter

Instagram

Facebook

Further Resources:

https://prdispatch.com/christmas-waitlist-2022

Interested in being a guest or sponsor of The Resilient Retail Game Plan?

Drop us an email to let us know why you think you’d be a great fit for our audience of small businesses and independent retail brands

assistant@resilientretailclub.com
Get more on the mailing list

Heaps of small business retail advice for your inbox

Sign up the The Resilient Retail Club mailing list for totally free advice and business help, the occasional digital download, updates from our podcast and promotions for indie retail brands

More from The Resilient Retail Game Plan

Dive into another episode of our small business podcast

Retail ROAR 2025 with Catherine
Episode 241

The Talks You Can’t Miss at Retail ROAR 2025 with Catherine Erdly

Stock Doctor
Episode 240

What Retailers Can Learn from a Stock Doctor with Paola Maggiulli

Retail ROAR 2025 with Catherine
Episode 239

Introducing Retail ROAR 2025