Pitching To The Press with Komal Pandya-Rao
This episode marks the one year anniversary of the launch of The Resilient Retail Game Plan podcast, and to all my guests and those that have tuned in over the last 47 episodes, I can’t thank you enough! I hope the podcast continues to entertain and educate you, and I look forward to sharing more of my product business knowledge with you in the episodes to come!
In today’s episode, I speak to Komal Pandya-Rao of The Design Palette, a self-taught designer making bright and bold luxury stationery. Komal’s colourful paper goods have been featured in the likes of The Stylist and 91 Magazine, so I wanted to get in touch to see what kind of tips Komal had for making inroads when it comes to getting your products into the press.
In this podcast, we discuss building press pitching into your routine as a business owner, the vital importance of understanding publication timelines and the value of building social proof, as well as how to leverage creative angles and why you’ll definitely need ‘cut-outs’ and ‘line sheets’ if you want to get your products featured in your ideal publication.
Get in touch with Komal about working together at here and you can follow and connect with her at:
Facebook, Instagram and Pinterest.
Further Resources:
https://prdispatch.com/
https://www.stylist.co.uk/
https://www.papercraftermagazine.co.uk/
