6 Seductive Reasons Why Your Customer Will Buy From You This Valentine’s Day
6 Seductive Reasons Why Your Customer Will Buy From You This Valentines Day Valentine’s day, one of the first annual holiday occasions of the year, is just over the horizon, and it may surprise you to hear that its popularity is actually on the rise. As a seasonal retail event, Valentine’s day has always seen […]
4 Trends That Will Shape Retail In 2023
4 Trends That Will Shape Retail So, we’re well and truly into the new year now and just as the pains and challenges of the Covid pandemic are starting to fade gradually, we’re now stuck looking for ways to deal with a whole new set of challenges in the form of a cost of living […]
The Most Important Thing You Can Do For Your Small Business In 2024
The Most Important Thing You Can Do For Your Business So, we’ve made it – 2024 is here! Times have been tough for the retail industry for a good, long while now and who knows what unforeseen events lie ahead as we enter a new year, but against the odds and throughout the uncertainty I […]
The Importance Of Stress Relief with Martyna Borek
The Importance Of Stress Relief with Martyna Borek That’s it! Christmas Day has come and gone, and with any mercy, you can take some proper time out in these few days before 2023! It’s been a tough year, with the combined challenges of post-pandemic life, postal strikes and the cost of living crisis (to name […]
4 Ways To Boost Your Sales In January
4 Ways To Boost Your Sales In January Christmas finally arrives this coming Sunday – the finish line, if you and your small product business aren’t already over it, is almost in sight. I hope you can make the time (I implore you to!) to put your feet up and give yourself a well-deserved pat […]
Five Things You Can Do In Your Small Business During The Quiet Time
Five Things You Can Do In Your Business During The Quiet Time With the postal strikes looming and the adverse weather conditions currently affecting travel across the whole UK, there’s a good chance many small business owners will have moved your final Xmas posting day forward, or maybe you’re ahead of the curve and have […]
5 Cash-Boosting Tips For Stock Management At Christmas
5 Cash-Boosting Tips For Stock Management At Christmas Good stock management is important all year round but now as we arrive about a week into December, at the annual peak selling period, it deserves special consideration. From your year-round bestsellers to your short-term seasonal selects, you’ve no doubt got a lot of stock on your hands – so, […]
Risk And Resilience With Emily Canino
Risk And Resilience With Emily Canino In this episode of The Resilient Retail Game Plan, I speak to Emily Canino, founder of Doodlemoo, a UK-based independent lifestyle brand offering art prints, homewares, stationery, jewellery and gifts. Doodlemoo has been featured in numerous magazines and has also found fame on the small screen, having been included […]
The Importance Of Strategy In Growing Your Sales
The Importance Of Strategy In Growing Your Sales When it comes down to it there are just four core ways to increase your sales – to get more people to buy your products, to get those people to buy more from you, to have those customers spend more with you than they will have done […]
Getting Your Website and Email Marketing Ready For 2023 With Elle Williamson
Getting Your Website and Email Marketing Ready For 2023 With Elle Williamson In episode 122 of The Resilient Retail Game plan, I speak to the founder of ‘The Ecommerce Assistant’, Elle Williamson. Having spent over ten years working in e-commerce for small and big brands, Elle now helps independent businesses to get the most out […]
Education, Representation & Inspiration With Natalie Bent
Education, Representation & Inspiration With Natalie Bent In today’s episode of The Resilient Retail Game Plan, I speak to marketing professional and web designer turned illustrator and small business owner, Natalie Bent. After working in head offices at large retailers such as Marks and Spencers and Woolworths and being tired of the corporate world. Natalie, inspired […]
Creating, Curating And Community With Beck Prior
Creating, Curating And Community With Beck Prior In the age of Amazon and next-day delivery, it is heartwarming to see a growing push towards people shopping local, supporting their community, investing in sustainability and consuming more consciously – with a more compassionate outlook shared by independent retailers and customers alike. Where the lumbering dinosaurs of […]
4 Ways To Grow Your Sales At Christmas
4 Ways To Grow Your Sales At Christmas As a small business entering the ‘golden weeks’ – the six-week run-up to Christmas – you’re no doubt looking for ways to maximise your sales at a time that can represent more than 50% of your annual turnover. I’ve spoken before of the four fundamental ways to grow […]
5 Crucial Factors To Keep In Mind When Planning Christmas Promotions
5 Crucial Factors To Keep In Mind When Planning Christmas Promotions We might still have Hallowe’en and Thanksgiving ahead of us but as we all know the festive event that we really need to set our sights on is Christmas. Now, we’re all very familiar with the red sale signs of the high street, and […]
Advertising, Algorithms And More With Narada McKoy
Advertising, Algorithms And More With Narada McKoy We’ve come a long way since the days of Don Draper and the post-war triad of print, television and billboard advertising. The advent of the internet, the growth of social media and the ubiquity of mobile devices have transformed the advertising landscape, and the changes to the way […]
4 Easy Ways To Maximise Your Sales At Christmas Events
4 Easy Ways To Maximise Your Sales At Christmas Events Whether you’re setting up shop at a small-scale Christmas craft fair, getting ready for one of the big branded seasonal showcases, or are yet to sign up for a festive event, it’s time to think strategically about maximising your sales at in-person events this Christmas. […]
