The Resilient Retail Game Plan Episode 141

Building Your Small Business On A Budget: Jayne Lasley of Fairlie Curved

Podcast show notes

Building Your Small Business On A Budget: Jayne Lasley of Fairlie Curved

In the fourth episode of my mini-series of discussions about building your small business on a budget, I speak to Jayne Lasley, founder of “Fairlie Curved”. Originally started as a styling page on Instagram, Jayne took a modest £500 after losing her job in lockdown to attempt to create a fuller-bust clothing line – an idea informed by her own experiences of someone with a 30HH bust and an idea that had been on her mind since the final year of her degree in Textile, Fashion Design and Management. Only a few years on, her small business is thriving – boasting a dedicated community of customers and fans and an international demand for her products.

In today’s episode, we discuss the vital importance of cultivating communities, listening to the needs and wants of your customers and bringing them in on the decision-making. We also talk about going the extra mile, repaying the support and appreciation you receive and effectively utilising user-generated content. We also touch on authenticity and trust, the value of a quick response and how being genuinely social can transform your business.

 

Check out Jayne’s amazing brand at: https://fairliecurved.com/

And connect with her at:

https://www.facebook.com/fairliecurvedstyle/
https://www.instagram.com/fairliecurved/
https://twitter.com/fairliecurved

 

About the featured guest

Jayne Lasley

Jayne Lasley, Director of Fairlie Curved
Fairlie Curved

Interested in being a guest or sponsor of The Resilient Retail Game Plan?

Drop us an email to let us know why you think you’d be a great fit for our audience of small businesses and independent retail brands

assistant@resilientretailclub.com
Get more on the mailing list

Heaps of small business retail advice for your inbox

Sign up the The Resilient Retail Club mailing list for totally free advice and business help, the occasional digital download, updates from our podcast and promotions for indie retail brands

More from The Resilient Retail Game Plan

Dive into another episode of our small business podcast

Annabel Gonifas, Mindset of Successful Retail Owners
Episode 233

Unlock the Mindset of Successful Retail Owners with Annabel Gonifas

Clear Out Dead Stock
Episode 232

How to Clear Out Dead Stock While Protecting Your Brand

Jamie Watkins Retail Brand
Episode 231

Growing a Side Project into a Retail Brand with Jamie Watkins