What Can You Expect on a Sales Call for Retail By Design
If you’re considering joining Retail By Design, the next step is a sales call, but not the pushy kind. This is a friendly, practical conversation where we’ll talk about your business, your goals, and whether the programme is the right fit for where you are now.
Whether you’ve followed me for years or you’re new to my world, here’s what you can expect from that first call, and a bit more detail about the programme itself.
We’ll cover:
- What is Retail By Design?
- What Does Retail By Design Cover?
- What to Expect on a Sales Call?
What is Retail By Design?
Retail By Design is a six-month mentoring and mastermind programme for established product-based business owners who are ready to grow their business with more structure, clarity and calm confidence.
It’s built for founders turning over at least £100K a year who are proud of what they’ve built, but know they can’t keep scaling by winging it. If you’re feeling overstretched, reactive, or unsure what to focus on next, this programme is designed to help you take control, without burning out.
I’ve been running this format since 2023, and more than 50 business owners have already been through the programme. It’s only open three times a year, and places are limited in each cohort to make sure every participant gets the attention and support they need.
What Does Retail By Design Cover?
This isn’t just another course or group. Retail By Design gives you expert, personalised mentoring alongside a supportive mastermind community , with a clear focus on helping you grow profitably and sustainably.
Here’s what’s included:
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A full business audit so I can understand where you are now and what’s working
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A 60-minute strategy call to set your goals and create a clear, personalised plan
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A private Trello board to track your progress and keep you focused
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Bi-weekly one-to-one calls with me for tailored support and accountability
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Weekly live group coaching calls with your cohort of fellow founders
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Unlimited voice note and email support between calls
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Three private sessions with a professional mindset coach
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A personality profile and coaching debrief to help you lead more effectively
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An optional WhatsApp group to stay connected with your cohort between calls
The programme is structured but flexible — it gives you the right balance of space, support, and strategy to grow your business in a way that works for you.
What to Expect on a Sales Call?
If you’re thinking about joining, the first step is to book a call with me.
This isn’t a high-pressure sales pitch. It’s simply a conversation where we get to know each other and figure out whether Retail by Design is the right next move for your business.
Here’s how it usually goes:
1. You share your story
I’ll ask a few questions to help me understand where you’re at — what you’ve built, what’s going well, and where things feel difficult or unclear. There’s no need to sugar-coat anything. I’ve worked behind the scenes in hundreds of small product businesses, and I know that things often look shinier on the outside than they feel on the inside.
2. We explore whether the programme is the right fit
Once I’ve got a good understanding of your business, I’ll talk you through how the programme works and what kind of results you can expect. I’ll also let you know honestly if I think it’s the right fit, and if it’s not, I’ll tell you that too.
3. You ask questions and take your time
There’s no pressure to make a decision on the call. I’ll follow up afterwards with everything we discussed so you have time to reflect. If you decide to join, great. If not, that’s completely fine too.
Why It’s an Invitation, Not a Pitch
Retail by Design is a meaningful step — and it’s important to me that it feels like the right one for you.
This is a space for committed founders who want to grow with more structure and support, and I’ll always be honest about whether it’s a good fit.
Ready to Take the Next Step?
If you want support to grow your business in a more strategic, focused and sustainable way, I’d love to speak with you.
Retail by Design is open to a small number of business owners each round, and the next cohort starts in May. If you’re curious, book a call and let’s chat.
This could be the moment where everything starts to feel clearer.
